TRENOS Intelligence Dashboard
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Signal Summary
Cream Without a Country – NZ Food Awards 2025
Consumers are voting with their taste buds, not passports. The next wave of “NZ-made” pride will belong to products that people can actually find on their shelves — oat-based, alcohol-free, and function-forward. Science is still the hero, but the cow is losing top billing.
Sentiment
TikTok Signal
Media Reach
System Pressure
Export-led legacy vs locally accessible innovation
Last updated: 2025-08-14
Trend Momentum (14 points)
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Metrics Snapshot
Field
Signal
Online Sentiment
Retail Footprint
Ingredients
Consumer Segment
Trend Class
System Pressure Point
Value
Otis – Countdown/NW; Giesen 0% – supermarkets; Elta Ego – café/online only
Plant-based milk, adaptogens, spinning-cone de-alcoholisation
Flexitarian & wellness-driven Millennials/Gen Z
Non-Animal Dairy Alternatives / Functional Beverage Revolution
Export-led legacy vs locally accessible innovation
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Where the Signal’s Loudest
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