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TRENOS SiGINT: Why Believer Meats, Meatable (and Meati) Closed - While Redefine Meat Keeps Selling
Believer Meats and Meatable became poster children for the promise of cultivated meat - $330mililion venture cap raised, patents filed, proof-of-concept achieved. Yet both failed to translate scientific promise into market reality because they were locked in the expensive, infrastructure-heavy domain of bioreactors and regulatory uncertainty. The result was inevitable, capital depletion without the commercial offset needed for sustainability.
Now Meati, which leveraged fungal

Scott Mathias
2 hours ago3 min read


TRENOS SiGINT : The Meat-Plus Era Has Begun as Kiwi Hybrid Protein Evolves
Hybrid protein is rapidly emerging as the most pragmatic response to the global protein dilemma — and New Zealand is now directly inside that transition. Rather than replacing animal agriculture, hybridisation reconfigures it, integrating complementary proteins from algae, yeast, plants, insects, and fermentation into familiar meat formats.

Scott Mathias
3 hours ago3 min read


TRENOS SiGINT: Can New Zealand Become a Serious Player in the Global Truffle Game?
From Gisborne’s first production in 1993 to today’s productive truffières in Canterbury and the Bay of Plenty, New Zealand has proven exceptional biological performance. Agronomically, New Zealand isn’t the problem but whether the country can become a serious player in the global truffle game.

Scott Mathias
24 hours ago3 min read


TRENOS SiGINT: The Tiny People Mushroom
A rare mushroom species found in Papua New Guinea and Yunnan Province is drawing scientific attention for inducing highly consistent “Lilliputian hallucinations” - visions of tiny people reported across cultures with unusual uniformity. Unlike known psychedelics, its effects do not align with established neurochemical pathways, suggesting the presence of a previously unidentified fungal compound or mechanism.

Scott Mathias
3 days ago2 min read


TRENOS SiGINT: Juicy Marbles Umami Burger
Juicy Marbles has extended its whole-cut credibility into the burger category with Umami Burger, a high-protein, whole-food-forward patty now live in 225 UK locations via Tesco. The product deliberately targets the middle ground between traditional veggie burgers and ultra-realistic meat analogues, using fermented ingredients and seitan to deliver texture without leaning on heavy flavour masking or aggressive processing.

Scott Mathias
Dec 31, 20252 min read


TRENOS SiGINT: Top 10 FoodTech Companies to Watch in 2026 (NPD-Led Edition)
2026 is shaping up as the year FoodTech stops selling promises and starts selling ingredients, formats, and functionality. The companies below are front-running not because they’re loud, but because they’re already embedded, piloted, or positioned to be.

Scott Mathias
Dec 31, 20253 min read


TRENOS SiGINT: Kimchi Moves From Cultural Wisdom to Precision Immune Food
High-resolution clinical research from the World Institute of Kimchi has demonstrated kimchi delivers targeted immune regulation rather than broad immune stimulation. Using single-cell transcriptomics, scientists showed kimchi consumption alters gene expression in specific immune cells including antigen-presenting cells and helper T cells..

Scott Mathias
Dec 30, 20252 min read


TRENOS SiGINT: Feeding Fungi Food Waste Is Making Better Animal-Free Protein
Researchers screened 106 fungal strains grown on orange and black carrot side streams from natural colour production, ultimately selecting Pleurotus djamor (pink oyster mushroom) for its protein yield and growth efficiency. By focusing on fungi rather than fruiting bodies, the process dramatically reduced time, space, and resource inputs.

Scott Mathias
Dec 22, 20252 min read


TRENOS SiGINT: Organic Dried Fruit Moves From Pantry Staple to Functional Snack
Organic dried fruit is undergoing a structural repositioning, driven by health-led snacking behaviour and technology-enabled premiumisation. Verified Market Reports forecasts sustained growth through 2033, with innovation centred on functionality, format, and clean-label assurance rather than novelty flavours.

Scott Mathias
Dec 19, 20252 min read


TRENOS SiGINT: Leaf Rubisco Protein Enters the New Zealand Bakery Aisle
Foodstuffs NZ, South Island’s trial of Leaf Rubisco Protein signals a shift from alternative proteins as products to alternative proteins as infrastructure. Rather than selling plant protein to consumers directly, Leaft Foods is embedding it into the backbone of everyday food manufacturing, replacing eggs where functionality, cost volatility and emissions intersect.

Scott Mathias
Dec 18, 20252 min read


TRENOS SiGINT: Italy’s 3D-Printed Plant-Cell Foods
Italy is emerging as an unlikely leader in applied food fabrication. ENEA’s work at EltHub combines plant cell culture with 3D printing to precisely control food structure, from mouthfeel to sliceability, without relying on heavy industrial additives. The technology is already moving beyond R&D, with Rome-based restaurant Impact Food demonstrating real-world culinary use.

Scott Mathias
Dec 17, 20251 min read


TRENOS SiGINT: Ultra-Processed Foods Under Fire But Plant-Based Isn't the Villain
New neuroimaging data has intensified scrutiny of ultra-processed foods (UPF), particularly formulations heavy in emulsifiers, flavour systems, and structural additives. Crucially, UPFs span all categories, meat, dairy, snacks, beverages, and plant-based alike. Yet public discourse increasingly frames the issue as a plant-based failure, rather than an industrial food-system problem.

Scott Mathias
Dec 17, 20252 min read


TRENOS SiGINT: China Cracks Industrial-Scale Cultivated Cultivated Pork In A World First
China has achieved a major milestone in the cultivated meat industry - the first scaled production run of cultivated pork in a 2000-litre bioreactor, engineered by Joes Future Food at its newly commissioned pilot plant. This expands the cultivated meat narrative beyond niche lab batches toward industrialised processes with real engineering data and performance insights, a crucial stage for commercialisation.

Scott Mathias
Dec 16, 20253 min read


TRENOS SiGINT:Kombucha as a Gateway to Metabolic Ferments
Sterilised plant-based ferments are emerging as a potential metabolic intervention tool, according to new computational modelling showing theoretical impacts on insulin, lipid pathways, and appetite-regulation mechanisms. Unlike kombucha, which relies on live cultures and consumer-friendly fermentation narratives, these “postbiotic beverages” could offer controlled, stable metabolic compounds without microbial variability.

Scott Mathias
Dec 15, 20252 min read


TRENOS SiGINT: ALDI £1.99 Plant-Based Play Rewrites the Veganuary Rulebook
ALDI has expanded it's Plant-Based Menu range reflecting a clear shift in how plant-based growth is being engineered in mass retail. Instead of leaning on innovation theatre or sustainability messaging, the retailer is using price discipline and private label scale to reduce friction for first-time and returning plant-based buyers. At £1.99, these products undercut much of the branded meat-free aisle, reframing plant-based as a default option rather than a lifestyle choice.

Scott Mathias
Dec 15, 20252 min read


TRENOS SiGINT: Monkey Labour in the Coconut Supply Chain
Forced monkey labour remains one of the most persistent and under-regulated practices in global agriculture. Foodfacts documents how macaques are illegally taken from the wild, trained through fear, and used to harvest coconuts at scale, often outperforming human workers, which is precisely why the practice survives.

Scott Mathias
Dec 14, 20252 min read


TRENOS SiGINT: Australia's 2025 Food Signals, Provenance & Plant-Forward Eating
Australia’s 2025 food signals point to a structural shift rather than a trend cycle. Pureprofile’s national social-insights model highlights a population leaning hard into provenance, local sovereignty, plant-forward living, and an AI-enabled reimagining of product development. Traditional narratives of “premium imports” are being displaced by identity-led consumption treating food as cultural expression, not just nutrition. Australia isn’t waiting for permission, it’s invent

Scott Mathias
Dec 13, 20253 min read


TRENOS SiGINT: Ajinomoto’s Mochelie (Solein-Powered Mochi Tart)
Ajinomoto’s Atlr.72 expansion into Solein-powered pastries marks one of the most significant consumer-facing deployments of air-fermented protein to date. Mochelie sits at the intersection of Japanese confectionery craft, environmental minimalism, and the new industrial biotech frontier.

Scott Mathias
Dec 12, 20252 min read


TRENOS SiGINT: Italy’s Cuisine Is Now UNESCO-Protected
UNESCO’s protection of Italy’s cuisine reframes national food identity as a global economic and cultural asset. Beyond symbolism, this introduces a regulatory and perception benchmark that will undoubtedly influence labelling, provenance claims, ingredient sourcing, and authenticity narratives across the global food system.

Scott Mathias
Dec 11, 20252 min read


TRENOS SiGINT: The Global Protein Drink Surge
The global protein drink sector is shifting from niche sports nutrition to mainstream daily nourishment, with the global market projected to leap from US $32B today to over US $76.5B by 2032 for an annual growth of 9.36%. RTD formats dominate demand due to lifestyle convenience, while plant-based proteins, sugar-free formulations, and "clean-label" claims remain the strongest purchase drivers.

Scott Mathias
Dec 11, 20252 min read
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