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Product Trends


TRENOS SiGINT: Almonds Surge as Global Demand for Plant Protein Grows
Global almond supply is ramping up, production is forecast to hit 1.8 million tonnes (shelled), the highest since 2020-21, underpinned by favourable yields in the US, EU and Australia. At the same time, shifting consumer demand toward plant-based and flexitarian diets has elevated almonds as a credible protein source, offering about 21–22g protein per 100g, comparable to many animal proteins.

Scott Mathias
12 hours ago2 min read


TRENOS SiGINT: A Major Precision Fermentation Milestone for Eden Brew
FSANZ’s acceptance of Aussie, Eden Brew’s BCPP1 submission marks the first time milk protein via precision-fermentation has entered the ANZ regulatory system. This is an exciting moment not only for Eden Brew but for the broader ecosystem of novel-protein developers who now have a concrete pathway to follow.

Scott Mathias
1 day ago2 min read


TRENOS SiGINT — Global Top 20 Food-Tech Companies to Watch (2026–2030)
The Top 20 food-tech companies identified here demonstrate a global move away from “alternative protein” novelty and toward industrial-grade food architecture. This is the beginning of a new supply-chain model.

Scott Mathias
2 days ago3 min read


TRENOS SiGINT: Global Herbal Tea Market Boom Just Got Loud
The rise of herbal tea reflects the collision of ancient wellness culture with modern consumer anxiety. The category has evolved from “grandma’s remedy” to a high-margin, health-driven beverage sector, powered by natural ingredient claims, caffeine-free positioning, and regionally dominant players in Asia-Pacific. Chamomile leads due to bioactive compounds and marketing-friendly health narratives, while packaging innovation and sustainability demands reshape distribution.

Scott Mathias
2 days ago2 min read


TRENOS SiGINT: CRISPR Supercharges Mycoprotein
A next-generation mycoprotein platform has emerged via CRISPR-engineered Fusarium venenatum, enabling 88% faster biomass production, 44% lower sugar input, and up to 60% lower emissions. This materially shifts cost curves, potentially enabling broader retail penetration and finally addressing alt-protein’s affordability ceiling. The consumer effect is simple: better texture, cheaper protein, and less “processing guilt” compared with traditional isolates.

Scott Mathias
2 days ago2 min read


TRENOS SiGINT: Korean Temple Food Goes Global
Korean Temple Food signals a subtle but powerful shift: cultural cuisines rooted in discipline, gratitude, and seasonal plant ingredients are starting to influence the global future-food landscape more than tech-first products. Its rise is being driven by wellness-seeking consumers, sustainability interest among younger demographics, and the “cultural food as lifestyle” wave that’s now spilling across Asia, Europe, and North America. This draws a clean line between plant-base

Scott Mathias
5 days ago2 min read


TRENOS SiGINT: Brevel Enters the Chlorella Market With Purallis
Brevel’s entry into the chlorella market backed by illuminated-fermentation and full-system control, signals a major shift toward precision-grown microalgae. Purallis is positioned as “pure, stable and customisable,” offering brands unprecedented control over nutritional profiles, contamination risks, and supply reliability.

Scott Mathias
6 days ago2 min read


TRENOS SiGINT: Plant-Based Yogurt Surges as ANZ Brands Feel the Squeeze
Global plant-based yogurt demand is expanding at a steady 9.2% annual growth, led by gut-health trends and the normalisation of dairy-free products in mainstream retail. Coconut yogurt remains one of the strongest textural performers, but ANZ brands like Raglan (NZ), COYO (AU), and Coco Bella (AU) operate with a strategic disadvantage: total reliance on imported coconut cream and milk from Thailand and Sri Lanka.

Scott Mathias
7 days ago2 min read


TRENOS SiGINT: Top Food Trends For 2026 - Protein Reigns
The latest Innova top food trends Insights data cements 2026 as the year when protein innovation must intersect with lifestyle relevance.

Scott Mathias
Nov 253 min read


TRENOS SiGINT: Why Global Blueberry Demand Keeps Climbing
The global blueberry demand has officially crossed from “premium fruit” into “everyday health staple.” Consumption is surging in the US, EU, China, and early-stage Asian markets because blueberries slot neatly into the healthy-snacking trend, simple, nutritious, and perceived as “clean.” On the supply side, Peru and Morocco continue reshaping the global export map,

Scott Mathias
Nov 252 min read


TRENOS SiGINT: New Zealand Turns Methane Into Protein
Recent work from the University of Canterbury and the New Zealand Institute of Bioeconomy Science demonstrates a viable methane-to-protein pathway using microalgae–methanotroph cocultures. Yes turning methane into protein.

Scott Mathias
Nov 242 min read


TRENOS SIGINT: Is It Time For Zespri To Think The Unthinkable in China?
A hypothetical, Zespri-managed second tier could convert unmanaged volume into structured value while keeping SunGold untouched.

Scott Mathias
Nov 242 min read


TRENOS SiGINT: New Air India Menu Quietly Puts Plant-Based on Global Display
Air India has a new global menu marking a meaningful operational shift: a full integration of vegan, allergen-conscious, and gut-friendly plant-based dishes across cabins. The airline isn’t dabbling, it’s standardising. With a new chef (Sandeep Kalra), refreshed aircraft, and a transformation programme underway, the menu reflects India’s domestic habits and global palate rather than Western plant-based marketing tropes.

Scott Mathias
Nov 212 min read


TRENOS SiGINT: Veganburger vs Vegaworst: EU Debate Misses What Consumers Already Know
Recent data from the Radar consumer panel (n ≈ 20,638) shows overwhelming clarity around plant-based naming conventions: 96% of Dutch consumers instantly recognise “vegaworst” is a vegetarian sausage and 74% prefer terms like “veganburger” over the proposed generic descriptors such as “plant-based patty.”

Scott Mathias
Nov 212 min read


TRENOS SiGINT: Atlantic Fish Co & the Nordic Seafood Bet
Norway’s Katapult Ocean has officially invested in Atlantic Fish Co, adding financial weight and strategic validation to a cultivated-fish player developing whole-cut whitefish fillets using fish-cell lines and structured scaffolding. This is a notable signal: a major seafood nation, not just a VC group, is beginning to position itself inside the cell-based seafood ecosystem. The investment also gives Atlantic Fish Co access to Nordic research capability, aquaculture expertis

Scott Mathias
Nov 192 min read


TRENOS SiGINT: Pee Protein - Where No Hu-Man Has Gone Before
If successful, the tech could deliver a self-contained food loop for deep-space missions and simultaneously push an Earth-facing agenda of decoupling protein from land/farming. Does this give a whole new meaning to pee protein?

Scott Mathias
Nov 193 min read


TRENOS SiGINT: Veggie Tea Drinks Go Savoury Trend
Savoury veggie tea is shaping into a clear micro-category, anchored by real brands already in-market. Millie’s Sipping Broth has made dehydrated vegetable “tea bags” a mainstream, vegan-friendly ritual. GOBBi has built a new lane entirely: caffeinated savoury tea blends designed to replace coffee with tomato, mushroom, miso and green-veg profiles.

Scott Mathias
Nov 183 min read


TRENOS SiGINT: Murni Gives Aussie Plant-Based a Reset
Murni signals a structural pivot in Australia’s plant-based landscape: a return to whole-food proteins that can scale without the emissions, cost structures, and cold-chain fragility that sank the last wave of over-processed plant-based brands. Shelf-stable tempeh is a category unlock — low-energy, low-waste, culturally grounded, and immediately viable for retail, meal-kits, canteens, aged care, and regional stores that previously couldn’t handle chilled alt-protein.

Scott Mathias
Nov 182 min read


TRENOS SiGINT: Global Pistachio Demand Set to Double
Consumer health consciousness + premium snacking is pushing global pistachio demand from commodity to functional demand category. Growth is driven by clean-label preferences, protein-rich options, and Asia-Pacific’s shift toward plant-forward diets. With global value set to hit US$16.1bn, pistachios now signal a broader movement toward natural functional ingredients with cultural crossover appeal.
JC - Analyst
Nov 172 min read


TRENOS SiGINT - Crafty Counter Just Got Craftier - Protein Buns
Crafty Counter’s Protein Buns mark a clear shift in the plant-based category toward functional-first innovation, where products compete on nutritional performance rather than imitation. The move to a hemp-protein scramble with higher protein density than eggs aligns with a broader consumer pivot toward protein-forward, convenient, nutrient-dense formats slotting easily into real daily routines.
JC - Analyst
Nov 162 min read
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