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Plant-Based


TRENOS SiGINT: SunRice Put Collagen Into Rice. Where This Goes Next Is More Interesting
Protein is moving from product category to food architecture.
What's significant about SunRice Protein+ isn't simply the collagen, it's where SunRice put it. Instead of another protein shake, bar or specialist food, SunRice has added protein to something consumers already eat every day. The consumer doesn't change behaviour. The staple changes functionality.
JC - Analyst
1 day ago2 min read


TRENOS SiGINT: China’s Mushroom Obsession Goes From an Apple to Outer Space
China is turning fungi from an agricultural category into a biotechnology platform. The “Apple Fungus King” sounds like an entertaining curiosity: a mushroom unexpectedly sprouts from an apple, goes viral, catches the attention of scientists and ends up in a laboratory. But what happened next is the signal.

Scott Mathias
4 days ago2 min read


TRENOS SiGINT: Plant-Based Meat Has a Product Problem, Not Just a Marketing Problem - Study
New Adelaide University research points to a fundamental problem for plant-based meat: among meat eaters, perceived risk and value matter more than the advertising used to sell the product.
JC - Analyst
4 days ago2 min read


TRENOS SiGINT: Vietnam's Growing Middle Class Drives a New Generation of Plant-Based Nutrition
Signal Vietnam's latest generation of plant-based beverages represents more than another product launch. It signals the continued evolution of Southeast Asia's food economy, where rising incomes, urbanisation and changing consumer expectations are reshaping demand for premium nutritional products. Nutifood's new range combines plant proteins with convenience, wellness and beauty-focused nutrition, reflecting a broader shift away from traditional dairy substitutes towards food

Scott Mathias
Aug 42 min read


TRENOS SiGINT: WunderEggs Without the Chook Flying the Coop? As Animal-Free Egg Innovation Targets a US$1.9 Billion Market
Consumers rarely purchase technology.
They purchase breakfast. Crafty Counter's WunderEggs strategy reflects this reality. Rather than leading with biotechnology, the company leads with familiar consumer benefits: high protein, high fibre, convenient meal, clean ingredients,
allergen-free, available at Whole Foods. The science remains largely invisible.

Scott Mathias
Jul 302 min read


TRENOS SiGINT: ANZ Vegetable Growers Face Catch-22 as Global Fuel Costs Collide with Falling Consumer Demand
The Queensland vegetable grower's experience of costs not matching returns should be viewed as an early warning rather than an isolated regional event.
The immediate issue is not simply diesel prices, it is that geopolitical disruption is now flowing directly into food production costs. If uncertainty surrounding Middle East shipping routes continues, growers across Australia and New Zealand may reduce future plantings, creating a delayed supply response that only becomes vis

Scott Mathias
Jul 272 min read


TRENOS SiGINT: Mould, Rind and All as New Zealand's Vegan Cheese Sector Comes of Age
The 2026 Vegan Cheese Awards indicate New Zealand has moved beyond producing dairy alternatives and is now developing a genuine artisan plant-based cheese industry.
Multiple companies are now specialising in different cheese styles, suggesting the sector has reached the critical mass needed for sustained commercial growth.

Scott Mathias
Jul 272 min read


TRENOS SiGINT: From Kitchen Feedback to Shelf Innovation as One Love Planet Reinvents the Plant-Based Dip
This is less a story about plant-based food than it is about customer-led product evolution.
Rather than defending an underperforming product, One Love Planet recognised consumers weren't rejecting the recipe, they were struggling with the proposition. The response was a complete redesign encompassing branding, packaging, product architecture and flavour strategy.

Scott Mathias
Jul 232 min read


TRENOS SiGINT: One Lick at a Time as Kiwi Cauliflower Ice Cream Startup Takes on America
The real story is not cauliflower. Nor is it plant-based ice cream.
The signal is that a New Zealand food startup has quietly rewritten the traditional export playbook. Instead of building manufacturing capacity in New Zealand and shipping frozen product 8,000 miles across the Pacific, EatKinda has exported its brand, formulation and intellectual property, then partnered with an American manufacturer.

Scott Mathias
Jul 212 min read


TRENOS SiGINT: From Bolivia to Florida via Australia as Achacha Finds a New Global Home
At first glance, achacha looks like another exotic tropical fruit entering the market.
The deeper signal is Australia has quietly demonstrated a repeatable model for creating entirely new horticultural industries. Rather than breeding a new cultivar or expanding an existing commodity, Australian growers identified an under-commercialised species from Bolivia's Amazon Basin, invested more than two decades developing commercial production systems, educated consumers and establ

Scott Mathias
Jul 192 min read


TRENOS SiGINT: From Beer Waste to Biomanufacturing as UC Students Chase a Billion-Dollar Material
Through its NanoBrew project, the team is investigating whether 35,000-45,000 tonnes of beer waste - brewers' spent grain - produced annually in New Zealand can be converted into nanocellulose, a high-performance biomaterial used in medical products, filtration systems, flexible electronics, sustainable packaging and advanced composites.

Scott Mathias
Jul 162 min read


TRENOS SiGINT: Cheesecake Doing The Media Rounds - Downsizing To Upscale.
The emerging signal is not cheesecake, it's "Downsizing to Upscale." Across premium food categories, manufacturers are shifting from selling quantity to selling experience. Familiar products are being reinvented as premium, individually portioned formats capable of carrying new flavours, ingredients and sustainability stories.

Scott Mathias
Jul 142 min read


TRENOS SiGINT: New Zealand's Peanut Trials Point To Bigger Food Opportunities
The peanut trials are not really about peanuts although an initial beneficiary will be the popular Kiwi peanut butter brand PIC'S.
They represent another data point suggesting New Zealand's northern regions may support a broader range of higher-value food crops than previously thought. Rather than competing in commodity agriculture, Northland could progressively diversify into climate-adapted specialty crops supplying domestic manufacturers and premium export markets.

Scott Mathias
Jul 102 min read


TRENOS SiGINT: No-Pig Bacon Arrives as New Zealand’s Plant-Based Deli Market Finds Its Winners
New Zealand's plant-based sector is moving beyond experimentation into category consolidation. The 2026 Vegan Society's Vegan Sausage & Deli Awards reveal a small group of manufacturers repeatedly winning across multiple categories, suggesting technical capability, manufacturing consistency and consumer acceptance are becoming more important than simply offering another alternative meat product.

Scott Mathias
Jul 12 min read


TRENOS SiGINT: Britain Isn't Predicting the Future of Food. It's Preparing for It.
The United Kingdom has quietly crossed an important threshold in future of food innovation. Rather than treating precision fermentation, cellular agriculture and molecular farming as experimental technologies, UK regulators are now planning the regulatory, scientific and commercial frameworks needed to support their arrival.

Scott Mathias
Jun 282 min read


TRENOS SiGINT: Kiwi FoodTech Startup ANDFOODS Chooses China to Build Asia-First Supply Chain
New Zealand startup ANDFOODS has chosen to manufacture its fermented gram whipped cream in China ahead of its commercial launch in Singapore, creating an Asia-first innovation supply chain. The decision signals an emerging commercial model where Kiwi companies retain research, intellectual property and product development at home while locating manufacturing alongside their primary markets. It represents a shift from exporting products to exporting innovation.

Scott Mathias
Jun 262 min read


TRENOS SiGINT: Coffee Is Just The Beginning of Plant Cell Agriculture
Brevel's illuminated fermentation platform demonstrates a potential pathway for scaling plant cell culture beyond laboratory environments. CoffeeSai coffee is acting as the proving ground, but the underlying platform is quiet crop agnostic.

Scott Mathias
Jun 232 min read


TRENOS SiGINT: Coles Backs the Next Generation of Food Innovation
Coles is acting less like a supermarket and more like a food-system investor. The funding portfolio reveals deliberate bets on future food categories, automation, waste valorisation and climate resilience.

Scott Mathias
Jun 231 min read


TRENOS SiGINT: An Underground Network - The Internet Beneath Our Feet
Scientists have completed the first global map of arbuscular mycorrhizal fungi, revealing a vast underground network of massive biological proportions functioning much like a natural internet for plants. Collectively, these fungal threads stretch an estimated 110 quadrillion kilometres beneath Earth's surface.

Scott Mathias
Jun 191 min read


TRENOS SiGINT: Can New Zealand Make Its Own Pasta.. Apparently YES!!
A small pasta company in New Zealand's Wairarapa may be signalling something much larger than a new food product. Monty & Sons has demonstrated New Zealand can grow durum wheat, process it and manufacture premium pasta domestically. At a time when the global pasta market is worth between US$75-88 billion annually and continuing to grow, the question is no longer whether New Zealand can make its own pasta. The question is why it imports so much of it.

Scott Mathias
Jun 172 min read
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