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Protein


TRENOS SiGINT: SunRice Put Collagen Into Rice. Where This Goes Next Is More Interesting
Protein is moving from product category to food architecture.
What's significant about SunRice Protein+ isn't simply the collagen, it's where SunRice put it. Instead of another protein shake, bar or specialist food, SunRice has added protein to something consumers already eat every day. The consumer doesn't change behaviour. The staple changes functionality.
JC - Analyst
1 day ago2 min read


TRENOS SiGINT: Plant-Based Meat Has a Product Problem, Not Just a Marketing Problem - Study
New Adelaide University research points to a fundamental problem for plant-based meat: among meat eaters, perceived risk and value matter more than the advertising used to sell the product.
JC - Analyst
4 days ago2 min read


TRENOS SiGINT: New Zealand's Food Future Won't Be Decided in the Paddock Alone - RABOBANK
Rabobank's Succession 2050 report represents a watershed moment in New Zealand's food future narrative.
For perhaps the first time, one of the country's most influential agribusiness institutions has publicly placed precision fermentation, biotechnology, functional nutrition, advanced plant science and molecular manufacturing alongside traditional farming as part of New Zealand's long-term competitive strategy.

Scott Mathias
Aug 63 min read


TRENOS SiGINT: UK Great Taste Awards Signal Plant-Based Foods Have Moved Beyond the 'Alternative' Label
Great Taste Awards Become a Consumer Barometer for Plant-Based Foods
The significance of the UK's Great Taste Awards extends well beyond industry recognition.
Blind judging by more than 500 chefs, retailers, buyers and food experts means products succeed solely on flavour—not sustainability claims, marketing or lifestyle positioning.

Scott Mathias
Aug 52 min read


TRENOS SiGINT: Singapore Serves Up the World's First Cultivated Beef as Aleph Farms Clears Landmark Consumer Milestone
The cultivated meat industry has crossed an important psychological threshold.
Consumers have already seen cultivated chicken.
Now comes beef, arguably the protein category that matters most commercially and culturally.
This is the first regulatory approval demonstrating cultivated whole-muscle beef can move from scientific concept toward restaurant menus.

Scott Mathias
Aug 42 min read


TRENOS SiGINT: Vietnam's Growing Middle Class Drives a New Generation of Plant-Based Nutrition
Signal Vietnam's latest generation of plant-based beverages represents more than another product launch. It signals the continued evolution of Southeast Asia's food economy, where rising incomes, urbanisation and changing consumer expectations are reshaping demand for premium nutritional products. Nutifood's new range combines plant proteins with convenience, wellness and beauty-focused nutrition, reflecting a broader shift away from traditional dairy substitutes towards food

Scott Mathias
Aug 42 min read


France Backs the Fermentation Economy as National Food Infrastructure Takes Shape
France is no longer treating fermentation as a niche food technology.
It is treating it as national capability. This represents a subtle but important evolution in government thinking.
The first wave of investment focused on supporting innovative companies.
The second wave is building the infrastructure those companies will eventually require. That distinction matters.

Scott Mathias
Jul 312 min read


TRENOS SiGINT: WunderEggs Without the Chook Flying the Coop? As Animal-Free Egg Innovation Targets a US$1.9 Billion Market
Consumers rarely purchase technology.
They purchase breakfast. Crafty Counter's WunderEggs strategy reflects this reality. Rather than leading with biotechnology, the company leads with familiar consumer benefits: high protein, high fibre, convenient meal, clean ingredients,
allergen-free, available at Whole Foods. The science remains largely invisible.

Scott Mathias
Jul 302 min read


TRENOS SiGINT: Mould, Rind and All as New Zealand's Vegan Cheese Sector Comes of Age
The 2026 Vegan Cheese Awards indicate New Zealand has moved beyond producing dairy alternatives and is now developing a genuine artisan plant-based cheese industry.
Multiple companies are now specialising in different cheese styles, suggesting the sector has reached the critical mass needed for sustained commercial growth.

Scott Mathias
Jul 272 min read


TRENOS SiGINT: Dialogue Instead of Division as Benemeat Opens the Door to Traditional Meat Industry
Rather than positioning itself as a disruptive outsider, Benemeat is actively engaging established meat-sector stakeholders. This suggests the industry's commercialisation strategy is evolving from ideological competition towards industrial partnership.

Scott Mathias
Jul 242 min read


TRENOS SiGINT: French Heatwaves Signal a New Food Production Reality
France's vegetable crisis is best viewed as a resilience story rather than simply a weather story. Three consecutive heatwaves have demonstrated how quickly supply chains can become stressed when multiple growing regions experience similar conditions simultaneously. Traditional assumptions, that imports can fill domestic gaps or that farmers can simply replant, are proving increasingly unreliable when weather patterns affect several countries at once.

Scott Mathias
Jul 222 min read


TRENOS SiGINT: Polish Push For Geothermal Food Production Carries A Message For New Zealand
New Zealand's geothermal advantage may be larger than previously understood - geothermal food production.
Poland is investigating how geothermal energy can support greenhouse production, aquaculture, food processing and biotechnology rather than simply supplying electricity and district heating. While the projects remain relatively small, they reflect a broader international shift towards viewing geothermal resources as economic platforms capable of supporting entire food man

Scott Mathias
Jul 142 min read


TRENOS SiGINT: New Zealand's Peanut Trials Point To Bigger Food Opportunities
The peanut trials are not really about peanuts although an initial beneficiary will be the popular Kiwi peanut butter brand PIC'S.
They represent another data point suggesting New Zealand's northern regions may support a broader range of higher-value food crops than previously thought. Rather than competing in commodity agriculture, Northland could progressively diversify into climate-adapted specialty crops supplying domestic manufacturers and premium export markets.

Scott Mathias
Jul 102 min read


TRENOS SiGINT: No-Pig Bacon Arrives as New Zealand’s Plant-Based Deli Market Finds Its Winners
New Zealand's plant-based sector is moving beyond experimentation into category consolidation. The 2026 Vegan Society's Vegan Sausage & Deli Awards reveal a small group of manufacturers repeatedly winning across multiple categories, suggesting technical capability, manufacturing consistency and consumer acceptance are becoming more important than simply offering another alternative meat product.

Scott Mathias
Jul 12 min read


TRENOS SiGINT: FSANZ Opens the Gate for Australia's Next Wave of Cultivated Foods
This isn't simply another cultivated foods application.
It's another validation Australia's regulatory system is becoming capable of processing an emerging category of food manufacturing.
The conversation is shifting from "Can cultivated meat be regulated?" to "Which company will be next?"

Scott Mathias
Jun 291 min read


TRENOS SiGINT: Britain Isn't Predicting the Future of Food. It's Preparing for It.
The United Kingdom has quietly crossed an important threshold in future of food innovation. Rather than treating precision fermentation, cellular agriculture and molecular farming as experimental technologies, UK regulators are now planning the regulatory, scientific and commercial frameworks needed to support their arrival.

Scott Mathias
Jun 282 min read


TRENOS SiGINT: Coles Backs the Next Generation of Food Innovation
Coles is acting less like a supermarket and more like a food-system investor. The funding portfolio reveals deliberate bets on future food categories, automation, waste valorisation and climate resilience.

Scott Mathias
Jun 231 min read


TRENOS SiGINT: Waste Gas to Protein Could Be New Zealand’s Next Food Opportunity
A strategic opportunity is emerging at the intersection of geothermal energy, industrial emissions and biological manufacturing. Around the world, researchers and companies are demonstrating that waste gases traditionally viewed as by-products can become feedstocks for protein production through advanced fermentation systems - waste gas to protein. The development points toward a future where food production becomes increasingly linked to energy infrastructure rather than agr

Scott Mathias
Jun 172 min read


TRENOS SiGINT: Can New Zealand Make Its Own Pasta.. Apparently YES!!
A small pasta company in New Zealand's Wairarapa may be signalling something much larger than a new food product. Monty & Sons has demonstrated New Zealand can grow durum wheat, process it and manufacture premium pasta domestically. At a time when the global pasta market is worth between US$75-88 billion annually and continuing to grow, the question is no longer whether New Zealand can make its own pasta. The question is why it imports so much of it.

Scott Mathias
Jun 172 min read


TRENOS SiGINT : The Chemical Cost of Food - How UV Light Is Killing The Nasties
Now a different model is beginning to appear thanks to TRIC Robotics out of California. Autonomous robots equipped with UV-C light systems are demonstrating the ability to suppress pathogens and pests without applying chemical sprays. What was once a laboratory concept is moving into commercial fields.

Scott Mathias
Jun 152 min read
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