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TRENOS SiGINT: NanoSea Seaweed Nanocellulose Goes Commercial at Paeroa, NZ
AgriSea’s NanoSea debut is more than a lab win, it’s a proof-of-concept for blue-biomanufacturing at commercial scale. By moving seaweed nanocellulose from R&D into real-world production, it demonstrates how local bio-processing can turn coastal biomass into export-ready, climate-positive ingredients. The signal here is unmistakable - the bioeconomy’s next competitive frontier lies in ocean-grown feedstocks, modular, renewable, and market-hungry.
JC - Analyst
18 hours ago2 min read


TRENOS SiGINT: Impossible Foods NSF Certified For Sport listing
Impossible Foods’ NSF Certified for Sport listing is the strongest institutional validation yet for plant-based meat. It extends the brand’s consumer reach from flexitarian households into the multi-billion-dollar performance-nutrition and sports-catering markets. The move sets a precedent other alternative-protein makers will likely follow, pushing the category toward pharmaceutical-grade quality standards and more robust supply-chain transparency.
JC - Analyst
2 days ago2 min read


TRENOS SiGINT: EU “Veggie-Burger” Ban Vote
Consumers buy a plant-based “veggie burger” because they cook like burgers. Rename them “discs” and you add friction at the shelf. Evidence suggests consumers aren’t confused by familiar culinary words when “vegan/plant-based” is clearly shown, so any forced renaming risks confusion, not clarity.
JC - Analyst
2 days ago2 min read


TRENOS SiGINT: Mighty Aronia Super Berry Arrives to Supply Side West
The arrival of ARONVIT marks Poland’s quiet emergence as a global superfruit powerhouse. Once confined to Eastern European wellness traditions, aronia (chokeberry) is now positioned as the next-gen antioxidant rival to açaí, pomegranate, and blueberry. Greenvit’s clinical validation gives it a scientific edge and just in time for a US market increasingly driven by metabolic health claims and cardiovascular disease risk reduction narratives.
JC - Analyst
3 days ago2 min read


TRENOS SiGINT: Anuga 2025 Food Trends
Anuga 2025 has just wrapped up and revealed an industry maturing beyond novelty. Plant-based and alternative proteins remain central, but the spotlight has shifted to integration: hybrid systems, fermented and microbial inputs, as well as nutrient-dense whole foods. Clean-label transparency and climate resilience now drive procurement, while personalised nutrition and functional benefits re-shape NPD briefs. The consumer signal is clear: “make it natural, make it traceable,

Scott Mathias
3 days ago2 min read


TRENOS SiGINT: Japan’s Cultivated Wagyu Race Heats Up
Japan's Organoid Farm’s cell-cultivated Wagyu scaling and live cell-line sales suggest a pragmatic, revenue-first strategy. It mirrors Japan’s slow-but-steady regulatory rhythm, with early adopters preparing for the 2027 demonstration facility phase. Meanwhile, the Osaka-Shimadzu partnership focuses on precision over production, perfecting vascularised Wagyu muscle and adipose layers using bioprinting tech. Japan’s cultivated-meat race thus splits along two vectors: industri
JC - Analyst
3 days ago2 min read


TRENOS SiGINT: Wai Mānuka Sparkles with Purpose - New Zealand’s Honey Drink Goes Global
Wai Mānuka has released it's latest sparkling format building on the momentum of functional sodas combining authenticity, wellness, and export appeal. The brand leans into mānuka honey’s reputation for purity and healing, pairing it with sleek Māori-inspired packaging signaling premium provenance to global audiences.
JC - Analyst
4 days ago2 min read


TRENOS SiGINT: UK’s Plant-Based Pulse Is Back - From Chickpea Tofu to Cauli Gnocchi
The UK’s plant-pulse wave signalled a maturing, stabilising plant-based market. Category leaders like BOSH!, THIS™, and BOL are repositioning around nutrition, convenience, and taste credibility. Supermarkets are embracing frozen and chilled SKUs with strong functional benefits, a move from “alternative meats” toward whole-food, vegetable-first innovation. These signals show an industry re-setting for longevity using simpler ingredients, cleaner labels, and formats that norm
JC - Analyst
4 days ago2 min read


The Next Course Is Coded and How AI Is Rewriting Recipes for 2026
The 2026 horizon for Future Food innovation sits at the intersection of artificial intelligence, sensory experience, and sustainability logic. The Trend Hunter 2026 Report identifies “AI Experienceo”, live, generative food experiences in retail and hospitality, as one of the clearest signals of this fusion. In parallel, “Smart Manufacturing” trends highlight how automation is being retooled to serve flavour efficiency and ingredient intelligence from seed to shelf - literal
JC - Analyst
5 days ago2 min read


TRENOS SiGINT — End of GE Animal Experimentation in New Zealand
The GE Animals Report from GE Free NZ provides a devastating forensic account of gene-edited - GE animal experimentation at AgResearch’s Ruakura campus from 2015 to 2024. Across cattle, goats, and sheep, no experiment produced viable results. Instead, there were near-total mortality rates, chronic disease, and repeated ethical breaches, including non-compliance with EPA approvals. All GE lines were terminated by 2024.
JC - Analyst
6 days ago2 min read


TRENOS SiGINT: New Investment to Boost NZ Bioeconomy and Drive Export-Led Growth
The New Zealand Government’s $42 million Biodiscovery Platform signals a serious shift toward science-led economic development. Led by the Bioeconomy Science Institute, it aims to commercialise natural pharmaceuticals, functional foods, and bio-based materials drawn from New Zealand’s unique flora and fauna. The initiative reflects a strategic pivot from primary production to bio-innovation, backed by long-term R&D funding and partnerships between government, Māori enterprise
JC - Analyst
6 days ago2 min read


TRENOS SiGINT: NZ Consumer Dining Insights Survey 2025 - Relational and Tech
The NZ Restaurant Association’s national survey reveals a consumer dining market reset after years of economic tightness and pandemic-era digitisation. Kiwis are trading frequency for quality, dining out less often but expecting flawless food and service every time. Technology’s utility is bounded by context, embraced for transactions, rejected for table-side interaction. The data reveals a hybrid consumer psychology - digitally literate but emotionally hungry.
JC - Analyst
6 days ago2 min read


TRENOS SiGINT: Australian Startupbootcamp Cohort 2025 Reads Like A Bio-Food Dream List
The second Australian Startupbootcamp Cohort round, backed by the Industry Growth Program, is openly promoting food biomanufacturing in Australia. Fourteen companies are in the mix, but those centred on mushrooms, cultivated meat, seaweed, and supplements highlight a government-endorsed recognition of biotech food as a critical frontier. The cohort blends consumer-facing innovation with enabling infrastructure, from cell-media substitutes to indigenous plant nutraceuticals.
JC - Analyst
Oct 42 min read


TRENOS SiGINT: The CleanBean Thai Meat-Free Leap
Thailand's Swees is pushing beyond cheese and into the harder game of meat substitutes, a clear signal Thailand’s domestic market is maturing. CleanBean is the core play - minimal ingredients, strong protein claims, and local culinary adaptability. It’s not just tofu 2.0; it’s a deliberate grab at flexitarian eaters who want something “meaty” without the baggage.
JC - Analyst
Oct 32 min read


TRENOS SiGINT: EU Fermentation Just Fixed Vegan Cheese
The European shift from oil-and-starch “cheese” to fermented plant milks brings parity on sensory terms. Research shows structured blends and microbial activity can replicate melt and flavour dynamics once unique to dairy and now available to vegan cheese makers.
JC - Analyst
Oct 21 min read


TRENOS SiGINT: Japan’s Plant-Based Tuna to Debut as Low-Cost Sashimi Alternative
Mitsui DM Sugar’s entry into plant-based tuna is a structural response to collapsing seafood supply. Positioned as a cheaper, safer, and more scalable sashimi substitute, it sets up a direct clash between cultural expectations and economic necessity.
JC - Analyst
Oct 12 min read


TRENOS SiGINT: Marine Whey Golden 35
Kiwi founded ,but now Portugal based, NXW’s Marine Whey Golden 35 is pitched as the “next whey” that's functionally similar to dairy whey, but produced from aquatic microorganisms. It’s a step into the fermentative protein arms race, offering technologists a new building block with promises of clean label and functional versatility.
JC - Analyst
Oct 12 min read


TRENOS SiGINT: The Australian Plant-Protein Sector Slow Burn
The Australian plant-protein sector is moving steadily, not spectacularly. With projected growth to USD 599.8 million by 2033, the category is consolidating around better products and more realistic consumer expectations.
JC - Analyst
Sep 302 min read


TRENOS SiGINT: Brevel Unlocks Microalgae for Edible Products
Israeli based Brevel and it's state-of the-art, illuminated fermentation platform is pushing microalgae beyond supplements and into everyday food formats like pasta and crackers. By producing high-value biomass at industrial scale, they’re enabling real-world applications today while building credibility for microalgae protein as a mainstream ingredient tomorrow.
JC - Analyst
Sep 302 min read


TRENOS SiGINT: Pasture Grown Crops – New Frontiers in Dairy Alternatives
Pasture grown crops like Barley, Rye Grass and Alfalfa are converging as unlikely pillars of the next dairy-alt wave. One provides creaminess and fibre, the others deliver a complete amino acid profile. Together, they could reshape how New Zealand leverages land, science, and food tech to remain relevant in a market demanding both functionality and flavour.
JC - Analyst
Sep 292 min read
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