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TRENOS SiGINT: SunGold Kiwifruit Keeps the Crown
Zespri’s SunGold kiwifruit secures Good Housekeeping’s Best Snack Award for the fifth consecutive year, cementing its status as the growth driver of the kiwi category and a rising star in global fruit consumption. This follows the recent recognition by the EU of the Green Kiwifruit of its 'health giving' qualities.
JC - Analyst
5 hours ago1 min read


TRENOS SiGINT: The Mushroom Meat Co. Drops Four New Flavours
US based, The Mushroom Meat Co.’s expansion into four new pre-seasoned SKUs taps directly into the global mushroom market boom. Convenience, clean label, and cultural flavour profiles (Mexican, Korean, Southern) position them for chef adoption and viral consumer pull.
JC - Analyst
1 day ago1 min read


TRENOS SiGINT: NZ Seaweed Summit – From Tide to Trade
The 2025 NZ Seaweed Summit represents a convergence of political will, industry innovation, and Māori leadership. A government minister’s attendance elevates the agenda, positioning seaweed not as an experiment but as a candidate for real policy backing and investment. Zespri’s involvement underscores the strategic opportunity to integrate marine bio-resources with established export powerhouses. AgriSea’s presence keeps the narrative grounded in local entrepreneurship and in
JC - Analyst
1 day ago2 min read


TRENOS SiGINT: Oscar Mayer's 'EveryBun Pack' Test
Oscar Mayer’s 'EveryBun Pack' signals a major packaging pichange - appeasing flexitarian households without forcing blended compromises. By sealing meat and vegan dogs together in one tray, Kraft Heinz is acknowledging dual appetites in the same kitchen, betting on convenience as the mediator.
JC - Analyst
2 days ago2 min read


TRENOS SiGINT: Lidl’s Live Well Logo Anchors the Planetary Health Diet
Lidl GB is weaponising its private-label clout with the Live Well logo, effectively embedding the Planetary Health Diet into the UK’s retail mainstream. With 100 products carrying the logo in the next six months and a 10% private-label compliance pledge, Lidl is building a new baseline for health-and-planet aligned shopping. This move could force other retailers into similar schemes or risk being seen as laggards on food system responsibility.
JC - Analyst
2 days ago1 min read


TRENOS SiGINT: Now 8 – Fix & Fogg Goes U.S. Wide
New Zealand's, Fix & Fogg has secured one of the most coveted positions in American retail: eight nut butter SKUs ranged nationally across all Whole Foods Market stores. From a farmers’ market side-hustle in Wellington to 3,500+ U.S. stockists, their rise underscores how small, values-driven Kiwi brands can scale into global grocery giants. The U.S. nut butter aisle is brutal, yet Fix & Fogg has carved out premium territory, powered by sustainability credentials, B Corp statu
JC - Analyst
2 days ago2 min read


TRENOS SiGINT-SKILLS ALARM For Kiwi Food Sector as The Train Hurtles Down the Track
Talent is leaving faster than policy can respond. Without a scientific and technical base, the Kiwi food sector risks being hollowed out, reducing exports to raw commodity flows and ceding the value-added future to others.
JC - Analyst
3 days ago1 min read


TRENOS SiGINT: Windsor Researchers Hand Out a Mushroom-Based Cancer Fighter - For Free
University of Windsor researchers, with Shogun Maitake Canada, are releasing a mushroom-based cancer fighter linked to immune-driven cancer cell destruction. Uniquely, they’re distributing it free of charge, positioning the work as a public-good experiment rather than a commercial asset.
JC - Analyst
4 days ago1 min read
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