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TRENOS Intelligence Dashboard

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Signal Summary

Cream Without a Country – NZ Food Awards 2025

Consumers are voting with their taste buds, not passports. The next wave of “NZ-made” pride will belong to products that people can actually find on their shelves — oat-based, alcohol-free, and function-forward. Science is still the hero, but the cow is losing top billing.

Sentiment

TikTok Signal

Media Reach

System Pressure

Export-led legacy vs locally accessible innovation

Last updated: 2025-08-14

Metrics Snapshot

Field

Signal

Online Sentiment

Retail Footprint

Ingredients

Consumer Segment

Trend Class

System Pressure Point

Value

Otis – Countdown/NW; Giesen 0% – supermarkets; Elta Ego – café/online only

Plant-based milk, adaptogens, spinning-cone de-alcoholisation

Flexitarian & wellness-driven Millennials/Gen Z

Non-Animal Dairy Alternatives / Functional Beverage Revolution

Export-led legacy vs locally accessible innovation

Ad

Trend Momentum (14 points)

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Where the Signal’s Loudest

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