TRENOS.ai

Lidl UK and its near-700% (694%) increase in plant-based sales marks a consumer reset from niche veganism to mainstream pantry choice. The trend is shifting from meat analogue hype to everyday affordability, powered by tofu, pulses, and low-priced branded staples. Lidl’s playbook, price accessibility plus nutritional credibility, creates a blueprint for other UK retailers facing scrutiny over health and sustainability targets.

Lidl GB is weaponising its private-label clout with the Live Well  logo, effectively embedding the Planetary Health Diet into the UK’s retail mainstream. With 100 products carrying the logo in the next six months and a 10% private-label compliance pledge, Lidl is building a new baseline for health-and-planet aligned shopping. This move could force other retailers into similar schemes or risk being seen as laggards on food system responsibility.