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TRENOS SiGINT: Pistachio Papi Breaks Woolworths Records
Pistachio Papi, barely two months on Woolworths shelves, has delivered a record 20,000 jars sold in one week, surpassing legendary spread brands. Supply limits kept shelves bare at times, yet the brand still posted the strongest weekly result ever. At Coles, the companion Quattro Gelato blew through a 12-week plan in just four, proving the pistachio craze is a livewire retail event with cross-category pull.
JC - Analyst
Aug 251 min read
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