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TRENOS SiGINT: Redefine Meat Hits ASDA UK Freezers
The first major UK retail landing for BioPrinted plant-based “New-Meat” signals a strategic pivot: 3D-structured meat analogues are entering mass retail. Redefine Meat’s launch through ASDA moves the brand from foodservice novelty to freezer-aisle reality, merging tech innovation with mainstream accessibility.
JC - Analyst
Oct 152 min read
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