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TRENOS SiGINT: Tesla Diner Opens – With a Legacy Menu
Tesla's LA diner has landed, but its menu raises questions. Despite the brand’s eco-identity, the diner’s offerings lean heavily on beef, dairy, and classic Americana. In a world racing toward climate-friendly proteins and conscious consumption, this feels like a retrograde move—or a brand experiment stuck in time. Sustainability? Not yet.
JC - Analyst
Jul 281 min read
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