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TRENOS SiGINT: Waterdrop Lands In Woolworths
Waterdrop debuts into Woolworths’ , Australias, 900+ stores cementing functional hydration as a core category in the Aussie beverage market. Its sugar-free microcubes with fruit and plant extracts align with shifting consumer behaviour away from sugary and alcoholic drinks, creating a fresh battleground in the health aisle.
JC - Analyst
Sep 262 min read
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