top of page
TRENOS SiGINT: Australasia’s Quiet Wellness Boom
A new “functional-natural” wellness boom is gaining momentum under the radar of the alt-protein noise. Instead of mimicking meat, these brands are harnessing fermentation, plant prebiotics, and caffeine-free stimulation to feed both body and brain. The mood-regulating and gut-nourishing niches are rapidly converging, led by small-scale producers leveraging native and regenerative agriculture.
JC - Analyst
Oct 24, 20252 min read
bottom of page