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TRENOS SiGINT: Global Herbal Tea Market Boom Just Got Loud
The rise of herbal tea reflects the collision of ancient wellness culture with modern consumer anxiety. The category has evolved from “grandma’s remedy” to a high-margin, health-driven beverage sector, powered by natural ingredient claims, caffeine-free positioning, and regionally dominant players in Asia-Pacific. Chamomile leads due to bioactive compounds and marketing-friendly health narratives, while packaging innovation and sustainability demands reshape distribution.
Scott Mathias
52 minutes ago2 min read
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