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TRENOS SiGINT: Why Molly Ally Is Winning Asia’s Plant-Based Ice-Cream Race
Thai based, Molly Ally exemplifies a new strategic shift in Asia’s dairy-free category: products built around physiology-first design. With 70–90% lactose intolerance rates across East and Southeast Asia, the real addressable market is not “vegans”, it is everyone who wants dessert without digestive consequences. This reframing unlocks scale the Western plant-based category has struggled to reach.
Scott Mathias
1 day ago2 min read
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