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TRENOS SiGINT: The Global Protein Drink Surge
The global protein drink sector is shifting from niche sports nutrition to mainstream daily nourishment, with the global market projected to leap from US $32B today to over US $76.5B by 2032 for an annual growth of 9.36%. RTD formats dominate demand due to lifestyle convenience, while plant-based proteins, sugar-free formulations, and "clean-label" claims remain the strongest purchase drivers.
Scott Mathias
Dec 11, 20252 min read
TRENOS SiGINT: NSW Plant Protein Prospectus
The Australian state of New South Wales has unveiled a comprehensive prospectus promoting regional investment in plant protein manufacturing across five key zones: Riverina Murray, New England North West, Central West Orana, North Coast, and Hunter Central Coast.
JC - Analyst
Oct 15, 20252 min read
TRENOS SiGINT: Plant Proteins Quietly Go Mainstream as FROOM Enters Delidoor
The inclusion of FROOM in Delidoor’s 12,000 meals-a-week, national frozen meal service marks a subtle yet powerful signal: plant proteins are entering the mass-convenience space. This isn’t niche vegan retail, it’s a trusted family meal service building credibility and volume. By embedding plant protein into normal purchasing behaviour, Fascin8foods demonstrates how ingredient brands can scale by partnering with established foodservice operators rather than chasing supermarke
JC - Analyst
Sep 19, 20251 min read
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