TRENOS.ai

Asian brands are driving a clear function + indulgence trend, using ice cream and coffee as stealth vehicles for biotech, novel proteins, and superfoods. From algae and bean-free coffee to precision-fermented bioactives, these food collabs give ingredient suppliers a consumer-facing story and retailers a new hook. Singapore’s regulatory ecosystem, Japan’s legacy food giants, and Malaysia’s café culture are positioning Asia as the test kitchen of functional indulgence.