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TRENOS SiGINT: Australia's 2025 Food Signals, Provenance & Plant-Forward Eating
Australia’s 2025 food signals point to a structural shift rather than a trend cycle. Pureprofile’s national social-insights model highlights a population leaning hard into provenance, local sovereignty, plant-forward living, and an AI-enabled reimagining of product development. Traditional narratives of “premium imports” are being displaced by identity-led consumption treating food as cultural expression, not just nutrition. Australia isn’t waiting for permission, it’s invent
Scott Mathias
Dec 13, 20253 min read
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