TRENOS.ai

This is more than an unusually cold winter story. New Zealand's avocado industry has experienced its worst frost event since 1995, with temperatures around -5°C for an extended period across parts of the Bay of Plenty during August 5–6. The freeze arrived as harvesting was accelerating and early flowering was beginning.

The Mexican avocado industry continues to demonstrate a level of agricultural scale and export coordination few nations can replicate. The Guinness World Record achieved in Tancítaro is symbolic of something far larger - Mexico has effectively industrialised a fresh produce category while maintaining deep cultural ownership of the product itself.