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TRENOS SiGINT: Beyond Meat Moves from Burger to Can
Beyond Meat has introduced Beyond Immerse, a sparkling plant-protein beverage positioned as a functional alternative to traditional protein shakes. Featuring 10g or 20g protein, 7g fibre, antioxidants and electrolytes, the product reframes Beyond’s core capability, not as meat replacement, but as plant-nutrient delivery. With protein beverages growing 122% since 2020 and plant-based meat facing category fatigue, this signals a strategic move from centre-plate disruption to ev
Scott Mathias
Jan 162 min read
TRENOS SiGINT: Grill’d x Beyond Burger IV
The Grill’d collaboration gives Beyond access to mainstream Australian diners through a premium 173 outlet, fast-casual channel. Positioned as a “clean” alternative with high protein and lower saturated fat, Beyond Burger IV aligns with consumer shifts towards health and sustainability.
JC - Analyst
Aug 25, 20251 min read
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