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TRENOS SiGINT: Billie’s Dubai Chocolate Moment
Billie Eilish has amplified the Dubai Chocolate trend to a new cultural altitude. What began as a local innovation by Fix Dessert Chocolatier in 2021, then exploded via TikTok influencers in 2023–24, is now stamped with mainstream celebrity approval. With her 73.5M TikTok audience, Eilish ensures the “make-at-home” phase of this dessert will go global faster than any FMCG rollout could manage.
JC - Analyst
2 days ago1 min read
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