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TRENOS SiGINT: Cheesecake Doing The Media Rounds - Downsizing To Upscale.
The emerging signal is not cheesecake, it's "Downsizing to Upscale." Across premium food categories, manufacturers are shifting from selling quantity to selling experience. Familiar products are being reinvented as premium, individually portioned formats capable of carrying new flavours, ingredients and sustainability stories.
Scott Mathias
2 hours ago2 min read
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