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TRENOS SiGINT Chobani & Daily Harvest -Category Convergence + Frozen Wellness Expansion
Chobani’s reported $600 million acquisition of Daily Harvest signals a clear strategic expansion into frozen plant-based meals, positioning itself to own consumer choices across the full day. The deal sets a precedent for vertical brand portfolios that combine chilled, frozen, and shelf-stable formats to maximise cross-selling and retention.
JC - Analyst
3 days ago1 min read
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