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TRENOS SiGINT: Raw C Coconut Water Outsells Soft Drinks As Pop Loses Its Fizz
Raw C Coconut water has crossed the line from health-aisle curiosity to mainstream disruptor. Raw C’s record-breaking week through Woolworths, Australia, outselling 1.25 L soft drinks on units, signals a category inversion where “natural hydration” now trumps “carbonated refreshment.” Retailers are re-allocating shelf space, and soft drink giants must be feeling the tremor.
JC - Analyst
Oct 182 min read
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