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TRENOS SiGINT: NZ Consumer Dining Insights Survey 2025 - Relational and Tech
The NZ Restaurant Association’s national survey reveals a consumer dining market reset after years of economic tightness and pandemic-era digitisation. Kiwis are trading frequency for quality, dining out less often but expecting flawless food and service every time. Technology’s utility is bounded by context, embraced for transactions, rejected for table-side interaction. The data reveals a hybrid consumer psychology - digitally literate but emotionally hungry.
JC - Analyst
Oct 62 min read
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