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TRENOS SiGINT: Veganburger vs Vegaworst: EU Debate Misses What Consumers Already Know
Recent data from the Radar consumer panel (n ≈ 20,638) shows overwhelming clarity around plant-based naming conventions: 96% of Dutch consumers instantly recognise “vegaworst” is a vegetarian sausage and 74% prefer terms like “veganburger” over the proposed generic descriptors such as “plant-based patty.”
Scott Mathias
13 hours ago2 min read
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