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TRENOS SiGINT: WOA Lupin Milk Locks in Barista Functionality
WOA - Wide Open Agriculture - has crossed the core technical threshold for lupin milk by creating a stable foam, neutral taste, creamy texture, all built on a proprietary isolate and protected by a PCT filing. The go-to-market rides B2B distribution into on-trend tea/coffee beverages in China, where scale and speed favour ingredient suppliers with IP.
JC - Analyst
Oct 232 min read
TRENOS SiGINT: Waterdrop Lands In Woolworths
Waterdrop debuts into Woolworths’ , Australias, 900+ stores cementing functional hydration as a core category in the Aussie beverage market. Its sugar-free microcubes with fruit and plant extracts align with shifting consumer behaviour away from sugary and alcoholic drinks, creating a fresh battleground in the health aisle.
JC - Analyst
Sep 262 min read
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