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TRENOS SiGINT: UK Great Taste Awards Signal Plant-Based Foods Have Moved Beyond the 'Alternative' Label
Great Taste Awards Become a Consumer Barometer for Plant-Based Foods
The significance of the UK's Great Taste Awards extends well beyond industry recognition.
Blind judging by more than 500 chefs, retailers, buyers and food experts means products succeed solely on flavour—not sustainability claims, marketing or lifestyle positioning.
Scott Mathias
Aug 52 min read
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