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TRENOS SiGINT: Will Harris Farm Become Amazon's Whole Foods Australia?
Amazon’s partnership with Harris Farm Markets mirrors early stages of Amazon’s Whole Foods strategy in the US, using a premium fresh retailer to crack high-frequency grocery behaviour while avoiding a full-scale supermarket war. Harris Farm provides Amazon with instant credibility in produce, meat, bakery, and “ethical food” narratives, while Amazon supplies logistics, data, and Prime-driven reach.
Scott Mathias
3 days ago2 min read
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