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TRENOS SiGINT: Heinz Ketchup Smoothie - A Condiment Crossover for the Curious
Heinz Kethchup Smoothie-meets-condiment campaign is a textbook example of narrative disruption in functional snacking. With consumers embracing fluid food categories and novelty formats, this limited-edition drop fuses comfort, curiosity, and controversy, all in one sip.
JC - Analyst
Aug 101 min read
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