top of page
TRENOS SiGINT: WunderEggs Without the Chook Flying the Coop? As Animal-Free Egg Innovation Targets a US$1.9 Billion Market
Consumers rarely purchase technology.
They purchase breakfast. Crafty Counter's WunderEggs strategy reflects this reality. Rather than leading with biotechnology, the company leads with familiar consumer benefits: high protein, high fibre, convenient meal, clean ingredients,
allergen-free, available at Whole Foods. The science remains largely invisible.
Scott Mathias
2 days ago2 min read
Â
Â
Â
bottom of page