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TRENOS SiGINT: Wai Mānuka Sparkles with Purpose - New Zealand’s Honey Drink Goes Global
Wai Mānuka has released it's latest sparkling format building on the momentum of functional sodas combining authenticity, wellness, and export appeal. The brand leans into mānuka honey’s reputation for purity and healing, pairing it with sleek Māori-inspired packaging signaling premium provenance to global audiences.
JC - Analyst
Oct 82 min read
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