top of page
TRENOS SiGINT: China’s Premium Food Moment Is Wide Open To Artisanal Products
Insights from In2AsiaExports point to a structural shift in China’s premium food market. Imported artisanal products from Australia and New Zealand are increasingly valued for their safety, provenance and production integrity, but only when brands commit to building proper foundations rather than chasing short-term wins.
In2AsiaExports CEO Iain Langridge notes the most successful brands think in 3–5 year horizons, spending their first 12–18 months focused on regulatory comp
Scott Mathias
21 hours ago2 min read
bottom of page