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TRENOS SiGINT: Tonazzo’s Meat Exit Powers Kioene Plant-Based Brand Rise
Gruppo Tonazzo’s decision to shutter its meat division after 136 years marks one of the most symbolic shifts in Europe’s protein landscape. Kioene is no longer just a brand extension, it's the new company. Kioene Mini burgers act as a flagship product, embodying the move from traditional butchery to modern, plant-forward convenience.
JC - Analyst
Sep 141 min read
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