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TRENOS SiGINT: Cheesecake Doing The Media Rounds - Downsizing To Upscale.
The emerging signal is not cheesecake, it's "Downsizing to Upscale." Across premium food categories, manufacturers are shifting from selling quantity to selling experience. Familiar products are being reinvented as premium, individually portioned formats capable of carrying new flavours, ingredients and sustainability stories.
Scott Mathias
Jul 142 min read
TRENOS SiGINT: Sydney’s Plant-Based Microbrands Step Into Fine Food Australia Spotlight
A curated cluster of plant-based startups ranging from desserts to brain drinks are exhibiting at or leveraging proximity to the Fine Food Australia Expo (8–11 Sept). These brands signal a quiet evolution in the alt-protein landscape, less “fake meat,” more lifestyle-aligned product verticals targeting everyday eaters.
JC - Analyst
Sep 4, 20251 min read
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