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TRENOS SiGINT: Global Ashwagandha Market Surges, Shoden Sets the Standard
The global ashwagandha market is moving beyond herbal tradition into hard science and mass consumer adoption. At USD 0.76B in 2025, with a projected USD 1B+ by 2030, growth is led by supplement innovation, functional foods, sports nutrition, and the crossover into beauty. North America retains leadership, but Asia-Pacific, powered by India and Sri Lanka's production base, is the fastest growing region.
JC - Analyst
Sep 81 min read
TRENOS SiGINT - China’s Industrial Mushroom Boom
Summary: China's industrial mushroom boom has scaled massively — from 60,000 tons in 1978 to over 42 million tons annually. It now represents a US$55 billion market, employing 25 million+ people. With 966 identified edible fungi (90 cultivated at scale), the sector is diversifying rapidly into functional food,
JC - Analyst
May 82 min read
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