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TRENOS SiGINT: Plates London Plant-Based Michelin Star Blows Up the Vegan Myth
Plates London received its Michelin star in July 2025, validating plant-based fine dining at the highest culinary level. But the new data changes everything: 95% of its diners still eat meat. This recasts the star itself as less of a milestone and more of a catalyst, showing plant-based cuisine is not only culturally acceptable but commercially magnetic among mainstream diners. It confirms a behavioural shift where diners don’t need to be vegan to choose plant-based.
Scott Mathias
2 days ago2 min read
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