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TRENOS SiGINT: Sri Lanka’s Miditer Goes Vegan at Fine Food Sydney
Miditer is taking Sri Lanka’s food story beyond coconuts and dried fruit. At Fine Food Australia in Sydney (8–11 Sept), the brand will showcase new vegan FMCG lines alongside its heritage fruit and nutraceutical exports. This marks a bigger signal as Sri Lanka edges away from commodity-driven exports and into value-added, plant-based consumer goods that can sit comfortably on supermarket shelves from Sydney to San Francisco.
JC - Analyst
Sep 51 min read
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