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TRENOS SiGINT: All Mushrooms, No Beef - The Startup Rejecting the Blended Meat Trend
The Mushroom Meat Co. rejects the blended meat trend, opting instead for a 100 % mushroom/plant-based composition. Their logic spans market demand, ingredient integrity, competitive positioning and consumer trust. They argue that blending animal + plant is not strongly proven in demand, gives up clean-label momentum, risks being co-opted by large incumbents with scale advantages, and dilutes the story of “plant‐hero” foods. They instead position mushrooms as the sole star - n
JC - Analyst
Nov 13, 20253 min read
TRENOS SiGINT: The Mushroom Meat Co. Drops Four New Flavours
US based, The Mushroom Meat Co.’s expansion into four new pre-seasoned SKUs taps directly into the global mushroom market boom. Convenience, clean label, and cultural flavour profiles (Mexican, Korean, Southern) position them for chef adoption and viral consumer pull.
JC - Analyst
Aug 22, 20251 min read
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