TRENOS.ai

The 2026 Vegan Cheese Awards indicate New Zealand has moved beyond producing dairy alternatives and is now developing a genuine artisan plant-based cheese industry. Multiple companies are now specialising in different cheese styles, suggesting the sector has reached the critical mass needed for sustained commercial growth.

This is less a story about plant-based food than it is about customer-led product evolution. Rather than defending an underperforming product, One Love Planet recognised consumers weren't rejecting the recipe, they were struggling with the proposition. The response was a complete redesign encompassing branding, packaging, product architecture and flavour strategy.