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TRENOS SiGINT: THIS Pastrami Deli Slice Launch
The THIS pastrami deli slice launch signals that deli cuts are now fair game in the plant-based wars. High protein, smoky taste, and familiar format make this a consumer-friendly gateway product. Layered with two veg-centric SKUs, THIS is testing breadth and resilience in a market wobbling between indulgence and “clean eating.”
JC - Analyst
Sep 161 min read
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