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TRENOS SiGINT: McDonalds Canada Puts Plant Burgers Back on the Map
McDonalds Canada has decided to take the McVeggie nationwide signaling a cautious but meaningful re-entry into plant-based proteins for Quick Service Restaurant (QSR) giants. The global contrast with Kit Kat’s vegan withdrawal illustrates the uneven consumer uptake across categories. Fast-food chains are testing longevity, while confectionery multinationals show shorter patience cycles. In addition, the plant-based pattie is from BEYOND, which must help it's revenue.
JC - Analyst
Sep 171 min read
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