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TRENOS SiGINT: Raw C Coconut Water Meets Pistachio Papi
Natural Raw C Coconut Water links up with Pistachio Papi and defies typical FMCG constraints which included factory rejection, cost hurdles, and flavour scepticism. The result, a coconut water fused with pistachio and white chocolate, illustrates how collaborations can unlock unexpected NPD pathways. By leveraging 100% natural inputs and sustained iteration, the brand has turned a “dead in the water” concept into a consumer-ready product with cultural stickiness.
JC - Analyst
Sep 221 min read
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