top of page
TRENOS SiGINT: Lidl’s Live Well Logo Anchors the Planetary Health Diet
Lidl GB is weaponising its private-label clout with the Live Well logo, effectively embedding the Planetary Health Diet into the UK’s retail mainstream. With 100 products carrying the logo in the next six months and a 10% private-label compliance pledge, Lidl is building a new baseline for health-and-planet aligned shopping. This move could force other retailers into similar schemes or risk being seen as laggards on food system responsibility.
JC - Analyst
4 days ago1 min read
bottom of page