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The inclusion of FROOM in Delidoor’s 12,000 meals-a-week, national frozen meal service marks a subtle yet powerful signal: plant proteins are entering the mass-convenience space. This isn’t niche vegan retail, it’s a trusted family meal service building credibility and volume. By embedding plant protein into normal purchasing behaviour, Fascin8foods demonstrates how ingredient brands can scale by partnering with established foodservice operators rather than chasing supermarke

McDonalds Canada has decided to take the McVeggie nationwide signaling a cautious but meaningful re-entry into plant-based proteins for Quick Service Restaurant (QSR) giants. The global contrast with Kit Kat’s vegan withdrawal illustrates the uneven consumer uptake across categories. Fast-food chains are testing longevity, while confectionery multinationals show shorter patience cycles. In addition, the plant-based pattie is from BEYOND, which must help it's revenue.

The THIS pastrami deli slice launch signals that deli cuts are now fair game in the plant-based wars. High protein, smoky taste, and familiar format make this a consumer-friendly gateway product. Layered with two veg-centric SKUs, THIS is testing breadth and resilience in a market wobbling between indulgence and “clean eating.”

Gruppo Tonazzo’s decision to shutter its meat division after 136 years marks one of the most symbolic shifts in Europe’s protein landscape. Kioene is no longer just a brand extension, it's the new company. Kioene Mini burgers act as a flagship product, embodying the move from traditional butchery to modern, plant-forward convenience.

Waitrose has rolled out its 2025 Christmas range and doubled down on vegan centrepieces rivalling the turkey. The No.1 Mushroom, Malbec & Port Wellington layers chestnut, portobello and pulled shiitake mushrooms in a wine-rich sauce takes pride of place. So too their Cauliflower Cheese Galette Crown arrives looking very Christmasy, all rustic and hand-crimped from a Cornish bakery with 125 years of history. These are not token meat-free afterthoughts, they’re positioned as th