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TRENOS SiGINT: The Global Protein Drink Surge
The global protein drink sector is shifting from niche sports nutrition to mainstream daily nourishment, with the global market projected to leap from US $32B today to over US $76.5B by 2032 for an annual growth of 9.36%. RTD formats dominate demand due to lifestyle convenience, while plant-based proteins, sugar-free formulations, and "clean-label" claims remain the strongest purchase drivers.
Scott Mathias
3 days ago2 min read
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