top of page
TRENOS SiGINT: Aussie Fable Food Co. Mushrooms Go Mainstream in Mexican QSR
Fable Food Co.’s pulled shiitake is no longer a niche flexitarian choice, it’s rapidly becoming a category staple in Australia’s biggest Mexican food chains. With Guzman y Gomez and now Zambrero on board, Fable is redefining what “protein” means in the nation’s burritos and tacos. The rollout across nearly 500 restaurants signals both consumer acceptance and a brand-building masterstroke for Fable, which continues to resist the “mock meat” label by leaning on flavour, texture
JC - Analyst
2 days ago1 min read
bottom of page