TRENOS.ai

The launch of Coolty Meat signals an important strategic shift for the cultivated meat protein industry. After years of focusing on human burgers, nuggets and luxury restaurant prototypes, companies are now pivoting toward pet nutrition, a category with lower emotional resistance, fewer culinary expectations and strong premiumisation trends. Bene Meat Technologies appears to be positioning itself not just as a food brand supplier, but as a B2B cultivated protein infrastructur