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TRENOS SiGINT: Murni Gives Aussie Plant-Based a Reset
Murni signals a structural pivot in Australia’s plant-based landscape: a return to whole-food proteins that can scale without the emissions, cost structures, and cold-chain fragility that sank the last wave of over-processed plant-based brands. Shelf-stable tempeh is a category unlock — low-energy, low-waste, culturally grounded, and immediately viable for retail, meal-kits, canteens, aged care, and regional stores that previously couldn’t handle chilled alt-protein.
Scott Mathias
19 hours ago2 min read
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