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TRENOS SiGINT: Fable Bridges the Hybrid Meat Divide
Fable Meat Co's shiitake-infused beef through the Central Market in Texas, marks the commercial breakout of hybrid meat - a pragmatic middle ground where plant and animal proteins collaborate rather than compete. The brand’s success in Texas demonstrates that flexitarianism isn’t a niche; it’s mainstreaming through flavour, not ideology.
JC - Analyst
Oct 172 min read
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